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qualifications

Extensive graphic design and visual design background with over 10 years experience in a creative director or art director role within an in-house creative team or marketing department. A hands-on design leader with experience sourcing, mentoring and managing designers, web developers, photographers, and other talent. Self-driven, strategic and passionate about developing and designing new brands, as well as extending and evolving those brands across a broad range of digital and print communications.

Specialties: Brand Development, Marketing Communications, Web and UI Design, Print and Publication Design, Exhibit/Conference Design, Email Marketing, Online Advertising, Packaging, Typography, Project Management, Infographics, Video Editing, Photography, and Social Media

experience

TRIVASCULAR/ENDOLOGIX | SR. GRAPHIC DESIGNER, GLOBAL MARKETING  2014–PRESENT

Develops, designs and implements marketing collateral (print, web, animation, and e-mail) in support of global marketing communications strategy, including: brand identity, advertising, packaging, product launches, promotions, events, and clinical marketing

  • Led medical device company through rebrand and responsive website redesign, resulting in stronger brand recognition; maintained and updated new CMS website
  • Collaborates with Director of Marketing and Product Managers in the development and execution of all marketing and sales communications; works with cross-functional teams to design marketing collateral for multiple initiatives, product launches and global conference events
  • Project manages all creative marketing projects; utilizes Basecamp online project management software to communicate with internal and external staff, schedules work and milestones, and ensures on-time delivery and quality control
  • Effectively designs for complex technical subject matters; high-level design sensibility stretching across all marketing platforms (print, web, exhibits, animation, and mobile app)

CONTRERASDESIGN | OWNER & DESIGNER  2012–PRESENT

Freelance Art Director and Visual Designer providing strategic brand, web, and visual design consulting for businesses, startups, and non-profit organizations

  • Clients include: CLIMB Real Estate, Zamboni, California Teachers Association, Wells Fargo, Taulia (SaaS startup), Crushed Wine App, Inman News, EdSurge (EdTech startup)

INMAN NEWS | CREATIVE DIRECTOR  2006–2012

Collaborated with Chief Marketing Officer in conceptualizing creative that advanced the company’s business, sales, marketing, and branding objectives; oversaw design and production of all digital and print collateral and ensured brand standards were met

  • Established design standards and identity guidelines for online media company; led firm through rebrand and website redesign, resulting in stronger brand awareness
  • Managed, monitored and mentored the creative work produced by internal & external creative teams; helped designers and web developers produce superior creative work that met business objectives, brand standards and usability best practices
  • Directed and oversaw the design and UI of the Inman News site and its three conferencewebsites; strategized with company stakeholders on short and long-term changes

SF CONSERVATORY OF MUSIC | SENIOR MANAGER, DESIGN  2004–2006

Art directed and designed all marketing, development and education collateral including: advertisements, college catalogs, annual and bi-monthly performance calendars, posters, newsletters, fund raising materials, brochures, signage and all performance programs

  • Partnered with Communications Director on shepherding organization through comprehensive rebrand; implemented new identity across all marketing communication channels, improving brand reputation within the industry

MEDIALIVE INTERNATIONAL | GRAPHIC DESIGNER 2003–2004

Designed and produced marketing collateral—direct mail pieces, conference program guides, signage and daily show newspapers­—for over ten IT conferences and tradeshows

JPMORGAN CHASE | PRODUCTION SUPERVISOR 1999–2002

Managed production schedule from concept through delivery for the Research Publications Department; troubleshot production issues and resolved quality, technical, and workflow issues in a deadline-driven environment; trained Research Analysts on using templates and corporate guidelines; managed and cross-trained a staff of four, creating a well-rounded and efficient team

education

U.C. Berkeley Extension, San Francisco, CA
   Certificate with distinction in Graphic Design
California State University, Long Beach, CA
    Fine Art and Photography

software

In-depth knowledge of InDesign, Illustrator, Photoshop, Acrobat, and Microsoft Office; extensive experience with Final Cut Pro, Basecamp, Protoshare, Apple’s Keynote and iMovie; profeciency with Dreamweaver, Flash, HTML, and Lyris email marketing software